Privacy
How we use your information
This notice covers the information BRUX Car Rental collects when you hire a car from us or use this website, and what we do with it. Last updated 29 September 2026.
Who we are
BRUX Car Rental is a car hire business based in Chatham, Kent, and a trading name of Brux Fashion Ltd, registered in England and Wales (company number 10918835), whose registered office is at 116 Maidstone Road, Chatham ME4 6DQ. Brux Fashion Ltd is the data controller for the information described here. You can reach us on 07712 700789 or at noreply@bruxglobal.co.uk.
What we collect
To take a booking: your name, email address, phone number, age band, and the delivery address if you ask us to bring the car to you. At handover we check your driving licence and a DVLA licence check code, and we note the licence number against the booking.
If you take the car abroad: your title, the name and address on your driving licence, a daytime and an evening phone number, the countries you'll visit, and any second driver's title, name and phone numbers, for the Vehicle on Hire Certificate.
To take payment: your card is handled entirely by our payment provider. We never see or store your card number. We keep the amount, the last four digits, the card brand and the provider's reference so we can match payments and issue refunds.
If you create an account: your name, email, phone number and a hashed password. We cannot read your password.
If you use the chat: your messages and the page you started from. When you leave your name and an email address or phone number for our team, we keep them so we can reply by email, phone or WhatsApp after you close the page. If you're signed in, the chat is linked to your account.
When you use the site: the cookies that keep you signed in, keep your chat open and remember your booking, and a cookie recording your choice about the optional cookies described in our cookie notice. If you accept the optional ones, our advertising and analytics provider also receives information about your visit.
Why we use it, and our lawful basis
To perform the hire contract: arranging the booking, handing over and collecting the car, taking payment, and contacting you about your hire.
Because we have to by law: keeping records for tax, insurance and, where the police or the DVLA require it, identifying who was driving a vehicle at a given time. Traffic offences and penalty charges are passed on to the driver named on the booking.
With your consent: the optional advertising and analytics cookies, and any marketing email you have asked to receive. You can withdraw consent at any time without affecting a booking.
For our legitimate interests: answering the questions you send us through the chat or the contact form, keeping the fleet secure, recovering a vehicle, preventing fraud, and dealing with damage or a dispute.
Who else sees it
We use a small number of suppliers who process information on our behalf. We do not sell your information to anyone.
- Our payment provider takes card payments. Your card details go to them directly and never reach us.
- Our database provider stores your booking, on servers in the United Kingdom.
- Our hosting provider serves this website.
- Our email provider delivers our emails to you, such as booking confirmations and replies to your chat.
- Our bot-protection provider checks that the sign-in, booking, look-up and contact forms, and new chats, are sent by a person. It sees your IP address and details of your browser, sets no cookies, and we use it because we have a legitimate interest in keeping the site and your account secure.
- Our AI provider writes the automated assistant's answers in the chat. It receives the messages you send the assistant, under terms that don't allow it to use them to train AI models. When you ask for a person, the assistant stops and only our team reads what you send.
- Our advertising and analytics provider receives information about your visit, but only if you accept advertising or analytics cookies, so that we can see which adverts lead to a booking.
- The DVLA is checked for a vehicle's tax and MOT status. This uses the registration only and involves no personal information about you.
- The RAC receives the hirer's title, name, address and phone numbers, any second driver's title, name and phone numbers, and the countries you're visiting, when we apply for the Vehicle on Hire Certificate needed to take one of our cars abroad.
- Insurers, recovery agents and the authorities where an incident, an offence or a legal obligation requires it.
Some of these suppliers are based outside the UK, including in the United States. Where information leaves the UK it is protected by the UK's International Data Transfer Agreement or equivalent approved safeguards. Ask us and we will tell you which supplier handles what, and where.
How long we keep it
Booking and payment records are kept for seven years, because tax law requires it. Account details are kept until you ask us to close the account. Chats are deleted a year after the last message; a copy of a chat passed to our team is also emailed to us and kept with our other business email. Your cookie choice is kept for six months, after which we ask again. Licence check details are kept for the length of the hire and a short period afterwards in case of a dispute or a penalty notice.
Your rights
You can ask us for a copy of your information, ask us to correct it, ask us to delete it where we are not required to keep it, object to how we use it, or withdraw a consent you have given. Write to us at noreply@bruxglobal.co.uk and we will reply within one month.
If you are unhappy with how we have handled your information you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would rather you told us first so we can put it right.